Lobby Noga

Salame-Ruhama Lobby, Tel Aviv | An Experiential Moment
The Vision: Transforming a Compact Transition Space into a Bold, Inviting Landmark

At the intersection of Salame and Ruhama streets, within a building designed by Architect Ilan Pivko, I was commissioned to design a small and intimate entrance lobby. The design concept emerged from the understanding that while people usually pass through a lobby in the blink of an eye, this brief encounter is a prime opportunity to create a visual "celebration" of materials, color, and texture.